Day: June 30, 2022

THURSDAY: 16 December 2021.                                                                        Time Read More …

THE KENYA NATIONAL EXAMINATIONS COUNCIL BUSINESS EDUCATION SINGLE AND GROUP CERTIFICATE EXAMINATIONS STAGE m DIPLOMA IN SALES AND MARKETING MODULE III 1. (a) Explain five benefits that small businesses derive from carrying out marketing research. (10 marks) (b) Describe five Read More …

Thursday: 16 December 2021 Time Allowed: 3 hours. This paper has three sections. SECTION I has forty (40) multiple choice questions. SECTION II has twenty (20) short response questions. SECTION III has one (1) essay question. All questions are compulsory. Read More …

THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN SALES AND MARKETING MODULE III BUSINESS EDUCATION SINGLE AND GROUP CERTIFICATE EXAMINATIONS STAGE III 1. (a) In preparation of marketing research proposal, literature review is very important. Explain its usefulness to the researcher. Read More …

1. (a) Explain six parts of a marketing research proposal. (12 marks) (b) Ms Ajuma is a marketing assistant at Alpha Limited. She has been asked to carry out a research on new product development. Explain four types of questions Read More …

1. (a) Explain six guidelines that should be followed when formulating a marketing research problem. (12 marks) (b) Explain four reasons for using a research design when conducting a marketing research. (8 marks) 2. (a) Explain five types of research Read More …

WEDNESDAY: 15 December 2021.                                                                  Time Allowed: 3 hours. Read More …

WEDNESDAY: 15 December 2021.                                                                   Time Allowed: 3 hours. This paper has three sections.  SECTION 1 has forty (40) multiple choice questions. SECTION 11 has twenty (20) short response questions.  SECTION III has one (1) essay question.  All questions are Read More …

PRINCIPLES OF ENTREPRENEURSHIP AND MANAGEMENT DECEMBER 2021 PAST PAPER – Click to view INTRODUCTION TO LAW AND ETHICS DECEMBER 2021 PAST PAPER – Click to view FUNDAMENTAL ICT SKILLS DECEMBER 2021 PAST PAPER – Click to view FUNDAMENTALS OF BUSINESS Read More …