RESEARCH METHODOLOGY

RESEARCH METHODOLOGY 1 Introduction This section should be brief and indicate the content in the study. 2 Research design This refers to the outline/scheme or plan that will be used to collect information. The researcher should identify the design and Read More …

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RESEARCH PROPOSAL

RESEARCH PROPOSAL A research proposal is a document written by a researcher that provides a detailed description of the proposed study.  It is an outline of the research process that gives a reader a summary of the researchers’   intention to carry out Read More …

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STEPS OF RESEARCH PROCESS.

STEPS OF RESEARCH PROCESS Problem identification. Research problems can emanate from different sources i.e. area of interest, results from observation of phenomenon, issues being shared in media, practical problems shared in newspapers that require attention and area of specialization. Formulating Read More …

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INTRODUCTION TO RESEARCH METHODS

INTRODUCTION TO RESEARCH METHODS Definitions of research. Research is a structured inquiry/enquiry that makes use of scientific method (step by step) of investigation to generate new knowledge and solve problems. Kerlinger Fred N. has defined scientific research as a systematic, Read More …

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SALES SETTING

SALES SETTING INTERNATIONAL SELLING APPROACH Companies contemplating entering overseas markets will need to develop specialist knowledge and expertise in these areas. Some sales managers feel that selling abroad is impossibly difficult, but most who try it see that, although it Read More …

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