Month: November 2021

 INDIVIDUAL PRODUCT DECISIONS This is a name, term, sign, symbol or design or a combination of the terms intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. Read More …

STEPS IN NEW PRODUCT DEVELOPMENT IDEA GENERATION– This is the creation of ideas .the ideas can be generated from; Customers ie Customer ways-this is where you ask customers their need and wants which are not being met. Focused group discussions-this Read More …

INTRODUCTION TO PRODUCT DEVELOPMENT INTRODUCTION. Like people, products go through a life cycle in that they are born, grow, age and eventually die or are replaced. Product life cycle refers to sales history of a product beginning with development ending Read More …

PRODUCT Product refers to anything that can be offered to a market for attention, use, or consumption that might satisfy a want or need. It includes, Services Ideas e.g. consultancy firm on lectures where people purchase your idea and pay Read More …

MARKETING ENVIRONMENT The environment can be defined as all the circumstances, people, things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment. The environment is Read More …

THE ROLE OF RESEARCH INFORMATION IN MARKETING It provides accurate, effective and useful information that is vital for decision making across the entire organization. The decisions include; Size of the market. Customers and their buying motives. Changing trends in the Read More …

MARKETINGINFORMATIONSYSTEMS. The marketing environment is changing at a very fast rate hence there is need for real time and up to date market information. In today’s information based society, companies with superior information enjoy a competitive advantage. MKIS- is a Read More …

HISTORICAL DEVELOPMENT OF MARKETING Societies have moved from agriculture and individual self sufficient to an economy built around division of labour and specialization, urbanization and industrialization. It should however be noted that production for individual self sufficiency is not marketing Read More …

IMPORTANCE/ROLES  OF MARKETING TO THE SOCIETY TODAY Creates utility-this is the ability to satisfy a need ie form utility-this occurs mainly when we have a change in state place utility-this mainly occurs in transportation time utility-this arises in all retail Read More …