PRINCIPLES OF MARKETING MOUNT KENYA UNIVERSITY (MKU) NOTES

1. INTRODUCTION NOTES – Click to view
2. MARKETING ENVIRONMENT NOTES – Click to view
3. MARKETING INFORMATION SYSTEMS MARKETING INTELLIGENCE AND RESEARCH NOTES – Click to view
4. BUYER/ CONSUMER BEHAVIOUR NOTES – Click to view
5. MARKETING STRATEGY NOTES – Click to view
6. MARKETING MIX NOTES – Click to view

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PRINCIPLES OF MARKETING NOTES