INTRODUCTION NOTES

1.1 Definition of marketing There are various definitions of marketing. One of the common definitions is given by Philip Kotler, a marketing professor. According to Kotler, marketing is a system of business activities designed to plan, price, promote and distribute Read More …

Share this:

INTRODUCTION TO MICROECONOMICS

QUESTION ONE (a) State the law of demand. (2mks) (b) Explain the applications of the concept of elasticity. (6mks) (c) Highlight the characteristics of a free market system. (5mks) (d) Distinguish between ordinal and cardinal utility theories. (4mks) (e) The Read More …

Share this:

BIT 2306 ENTREPRENEURSHIP KCA Past Paper

UNIVERSITY EXAMINATIONS: 2013/2014 ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY BIT 2306 ENTREPRENEURSHIP DATE: APRIL, 2014 TIME: 2 HOURS INSTRUCTIONS: Answer Question ONE and any other TWO QUESTION ONE (a) Define the following terms (i) Entrepreneurship (2 Read More …

Share this: