Day: December 2, 2021

TRADE RESTRICTIONS/PROTECTIONISM The theory of comparative advantage advocates the gains from free trade and specialisation.in practice however, many governments impose barriers to trade this now refers to the implementation of policies which restrict free flow of goods and services internationally. Read More …

ECONOMIC INTERGRATION/REGIONAL GROUPINGS This  refers to where two or more countries in same region join up and co-operate with each other for their mutual economic benefit.it also refers to economic cooperation within a region. It means abolition of discrimination within Read More …

Reasons why Companies may opt to exit/divest from their foreign markets Sustained losses – Key markets are often entered with a long-term perspective. Most companies recognize that an immediate payback of their investments is not realistic and are willing to Read More …

INTERNATIONAL MARKET ENTRY STRATEGIES Making the ‘‘right’’ entry decisions heavily impacts the company’s performance in global markets. Entry decisions heavily influence the firm’s other marketing mix decisions. Several interlocking decisions need to be made. The firm must decide on: The Read More …

INTERNATIONAL MARKETING RESEARCH Marketing research is defined as the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services to provide information useful to marketing decision making. Although the research processes and methods Read More …

INTERNATIONAL MARKETING ENVIRONMENT/TASK  The only difference between the definitions of domestic marketing and international marketing is that in the latter case, marketing activities take place in more than one country. This apparently minor difference, “in more than one country,” accounts Read More …