Month: July 2021

Terms used in Data communication A. Data Signal Analog signal is one type of continuous time-varying signals, and these are classified into composite and simple signals. A simple type of analog signal is nothing but a sine wave, and that Read More …

PRINCIPLE OF DATA COMMUNICATION AND COMPUTER NETWORKS DATA COMMUNICATION Refers to a process of transmitting data signals form one point through the network. Basic Communication Model A Communication model is used to exchange data between two parties. For example: communication Read More …

SYSTEM DOCUMETATION System documentation is information about built solution and acts as a reference for future maintenance or update efforts. A description of a program after it has been developed. It is organized based on system functionality rather than when Read More …

System maintenance and review The process of monitoring, evaluating, and modifying of existing information systems to make required or desirable improvements may be termed as System Maintenance. System maintenance is an ongoing activity, which covers a wide variety of activities, Read More …

SYSTEM DEVELOPMENT LIFE CYCLE (SDLC) (TRADITIONAL MODEL) This methodology was first developed in the 1960s to manage the large software projects associated with corporate systems running on mainframes. It is a very structured and risk-averse methodology designed to manage large Read More …

CS31 Company Law (1)[tnc-pdf-viewer-iframe file=”https://masomomsingi.co.ke/wp-content/uploads/2021/07/CS31-Company-Law-1.pdf” width=”100%” height=”800″ download=”true” print=”true” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” language=”en-US” page=”” default_zoom=”auto” pagemode=””]   MAY 2021 QUESTION PAPER FOR COMPANY LAW

SALES ENVIRONMENT ANALYSIS In this chapter we analyze the major forces that affect selling and sales management. We then consider specific sales settings such as sales channels, industrial/ commercial/public authority, retail and services selling. Related activities that support selling activities, Read More …

Channels of distribution Management should constantly reappraise channels of distribution to make cost savings. Marketing channels are determined by company policy and this determines how the sales force should be organized. A sales channel is the route that goods take Read More …

Industrial/commercial/public authority selling These categories are grouped together as the sales approach is similar and behavioral patterns exhibited by each conform to organizational behavior. A number of characteristics in these types of market distinguish them from consumer markets. Fewer customers Read More …

 SELLING AND MANAGING KEY/ MAJOR ACCOUNTS                                            Major/Key account management Key account management is a strategy used by suppliers to target and serve high-potential customers with complex needs by providing them with special treatment in the areas of marketing, administration Read More …