Several objectives are common to all procurement or sales negotiations:
- To obtain the quality specified
- To obtain a fair and reasonable price
- To get the supplier to perform the contract on time.
- To exert some control over the manner in which the contract is performed
- To persuade the supplier to give maximum cooperation to the purchasing company.
- To develop a sound and continuing relationship with competent suppliers.
- To create a long-term relationship with a highly qualified supplier.
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