Mention four limitations of advertising as a means of sales promotion

Limitations of Advertising.

  • Its expensive to the producer who may have to go through advertising agencies.
  • May be misleading or deceitful since they create unproductive competition.
  • The consumer is penalised in terms of prices since advertising costs are passed over to him
  • Creates mechanical buying particularly for permanently advertised products
  • Some advertisements are nasty and dirty hence leads to decay of good morals



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