Mention four limitations of advertising as a means of sales promotion

Limitations of Advertising.

• Its expensive to the producer who may have to go through advertising agencies.
• May be misleading or deceitful since they create unproductive competition.
• The consumer is penalised in terms of prices since advertising costs are passed over to him
• Creates mechanical buying particularly for permanently advertised products
• Some advertisements are nasty and dirty hence leads to decay of good morals