Information in Society Notes


refers to knowledge of obtained from investigation, study or instruction- refers to the communication or reception of knowledge or intelligence.

Importance of information in society

1. Creates confidence among individuals

2. facilitate effective contributors

3. it helping  in forming opinions

4. it promotes problem solving approaches and thinking skills

5. Helps in evaluating sources and making decisions


A society is a group of individuals involved in persistent social interaction , or a large social group sharing the same geographical or social territory.


1. hunting and gathering – they survive by hunting and gathering edible plants until about 1200yrs qgo, all socities were hunters and gathers.

Charateristics of hunting and gathering socities

the primarily institution is the family which decides how food is to be shared and how children are to be socialised and which provide for the protection of it’s members.-they tend to be small with fewer family members of less than 50.- members display a high level of interdependence.- labour division is based on sex or gender, men hunt and women gather- they tend to be nomadic moving to a new areas

  1. pastoral – they survive on domestication and breeding of animals for food
  2. horticultural- they use hand tools to tend crops .the hand tool they used were simple sticks or how – like instrument used to punch holes in the ground so that crops could be planted
  3. Agricultural – the invention of the plough during the horticulture and pastoral is considered the second social revolution and it led to the establishment of Agricultural socities approximately 5000-6000yrs ago

Advantages of agriculture societies

1. animals were used to pull the plough.

2. towns form and then cities

3. as the soil is created during ploughing it yields more  crops for longer periods of time

4. increase productivity

5. fewer people are directly involved in the production of food and economy becomes more simple.

4. industrial

they used advanced source of energy rather than human being and animals to run large machinery .

5. Post – industrial society/ digital society

the industrial revolution transformed western societies in many unexpected ways.

Characteristics of post – industrial society

1. focus on old ideas

2. need for higher education

3. shift in work place from cities to homes

4. mass society

Characteristics of information

1. other resources depend on information and knowledge.

2. it’s a resource itself

3. it’s alive

4. it’s compressible

5. it’s substitutable

6. it’s diffusive

7. it’s shareable

Types of information in a society

1. technological information;

2. economic information;

3. cultural information;

4. occupation information; refers to the collection of details about occupational and educational opportunities

5. Spatial information: is the digital connection between location, people and activities. This information can graphically illustrate what is happening where, how and why to show the insight and impact of the past, the present and the likely future. often communicated verbally, in natural language such as English. People give and receive verbal route directions



it’s an individual or a group design to locate or obtain Information to satisfy actual user or potential user

Process of assessing community information needs

1. identify who the users will be ; identify their age , gender educational level / background , lecturer level and nature of their profession.

2. identify what their information needs are; their main subject the kind of the information they need the material to be used and the important of local , national, regional or international information.

3. identify materials that are available ; consider the cost of the material and whether the information professional can afford to buy.

4. how information can be disseminated ; consider the method of disseminating information  that would based  suit the resource center users – the method include books display and exhibition current awareness bulleting , resource list and document supply service.

NB#  A need assessment can be carried out by ;

  1. interviewing the people .
  2. organizing a focus group discussion .
  3. asking potential/ actual group of users to complete questionnaires.
  4. analyzing the borrowers / user statistic.

Factors influencing information needs in a society

1. Qualifications

2. sex/gender

3. age

4. teaching and research experience

5. socio – economic background

6. availability of information source and services

7. motivation

8. profession orientation

Methods used to create awareness in the society

1. Catalogues

2. library website

3. social media

4. website announcement

5. booklets

6. direct mails

7. newsletters

8. published guides


1. Adults cannot be made to learn. they will only learn when they are internally motivated to do so .

2. adults will only learn what they feel they need when they are practical

3. adults learn by doing active participation especially important to adult learners in comparison to children

4. adult- learning is problem- based and these problems must be realistic

5. adult learning is affected by the experience each learner brings..

Role of information in economic development

1. It helps to solve the economic problems of the under- developed areas and provide advancement to perform better to the development economies  .

2. Information services help individuals to run through computer- based programs to help reduce the human effort.

3. Help increase specialization leading to economic growth.

4. Helps to provide a competitive edge of the country’s economy in the era of global economic competition

5. Helps provide the economic growth and services in order to maintained to achieved growth


1. Adults cannot be made to learn. they will only learn when they are internally motivated to do so .

2. Adults will only learn what they feel they need when they are practical

3. Adults learn by doing active participation especially important to adult learners in comparison to children

4. Adult- learning is problem- based and these problems must be realistic

5. Adult learning is affected by the experience each learner brings..

Effects of information on social change in society

1.Globalization – information can be conveyed from one location to miles away in seconds

2.Emerging issues and trends ( social problem); the priorities which existed are no longer there e.g marriage is wearing out with some people taking it as an optional thing.

3.The repugnant culture is being done away with.

arbitrary- backward practices like female circumcision with inheritance and early marriages are being taught against. with western civilization and enlightenment . People are arbitrarily trying to wipe out the kind of primitivism that was holding them e.g. FGM, early marriages and wife inheritance.

4. Wars and communal strife cause alteration in the structure of a life in the society. due to wars and communal strives , the society stays in watch fullness and alertness so as to free the society from war.

Roles of information in community

Cohesion Community cohesion- refers to the aspects of togetherness bonding exhibited by members of a community.

Community cohesive – is one where there is a common vision and a sense of belonging at all.

Characteristics of a cohesive community

1.A defined and widely shared sense of contributions of different individuals and groups to a future local or national vision.

2.A strong of an individual local rights and responsibilities.

3.A strong sense that people with different background s should experience similar life opportunities and access to services and treatment.

4.Positive relationship btw people from different background in the workplace , schools and other institutions.

5.A strong sense of trust in institution locally and trust that they will act fairly when arbitrating btw different interest and be subjects to public scrutiny.

Role of information in community cohesion

1.Motivation; information helps in cohesion and motivation of team members.

2.Performance ; studies have shown that cohesion can cause performance and that performance can cause cohesion.

3.Member satisfaction ; members in cohesive groups are more optimistic and suffer less from social problem than those in non – cohesive groups.

4.Member emotional adjustment ; people in cohesive groups experience better  emotional adjustment. they experience less anxiety and tension  people cope better with stress when they belong to a cohesive group.

5.Conformity pressures ; people in cohesive groups have greater pressure to conform than in non- cohesive groups.

6.Learning ; cohesiveness influence individuals learning because peers study together . Children with high IQ perform better learning tests when they learn in high cohesive group than low cohesive groups.

(Visited 390 times, 1 visits today)
Share this: