Give any four categories of goods that are suitable for direct distribution from producers to retailers.

Goods suitable for direct distribution.

  • Goods which require sufficient after –sales service eg electronics
  • Goods which the manufacturer wants to exercise some control during distribution
  • Goods with high profit margin and the retailers purchase in bulk
  • Goods which are very expensive eg motor vehicles
  • Goods which are highly perishable eg milk.
  • Branded goods and goods which are widely advertised eg coca-cola.



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