Goods suitable for direct distribution.
- Goods which require sufficient after –sales service eg electronics
- Goods which the manufacturer wants to exercise some control during distribution
- Goods with high profit margin and the retailers purchase in bulk
- Goods which are very expensive eg motor vehicles
- Goods which are highly perishable eg milk.
- Branded goods and goods which are widely advertised eg coca-cola.
(Visited 5 times, 1 visits today)