Explain the factors that a seller should take into account when choosing the best medium for advertising his products

Factors to consider when choosing the best medium for advertising.

  • The ‘reach’ of the media ie the proportion of the target audience that can be contacted.
  • The relative cost per unit cost should be low
  • The impact of the media ie the extent to which the message is effectively taken in.
  • The permanence of advertising
  • The selectivity of the media.
  • The product being advertised



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