Factors to consider when choosing the best medium for advertising.
- The ‘reach’ of the media ie the proportion of the target audience that can be contacted.
- The relative cost per unit cost should be low
- The impact of the media ie the extent to which the message is effectively taken in.
- The permanence of advertising
- The selectivity of the media.
- The product being advertised
(Visited 3 times, 1 visits today)