APPROACHES TO STRATEGIC CHANGE MANAGEMENT

Introduction

  • Change in organizations can be either proactive or reactive.
  • Proactive change involves actively attempting to make alterations to the work place and its practices.
  • Companies that take a proactive approach to change are often trying to avoid a potential future threat or to capitalize on a potential future opportunity.
  • Reactive change occurs when an organization makes changes in its practices after some threat or opportunity has already occurred.
  • Broadly there exist two forms of change
  • Planned change
  • Emergent change

Planned change

  • Views organization change as a process of moving from one fixed state to another through a series of preplanned steps.
  • Distinguishes change that is conscious as opposed to change that was brought about accidents or impulse or that which might be forced on an organization.
  • Most closely associated with the practice of Organizational Development (OD).
  • OD is about people and organizations and people in organizations.
  • It is also about planned change, i.e getting individuals, teams and organizations to function better.
  • Planned change involves common sense, hard work applied diligently over time, a systematic goal oriented approach, and valid knowledge about organizational dynamics and how to change them.

Emergent change

  • This approach emerged in the 1980s.
  • Views change as a continuous, open ended and unpredictable process of aligning and realigning the organization to its changing environment.
  • It recognizes the need for organizations to align their internal practices to the external conditions.
  • Most importantly, it sees change as a political process wheredifferent groups in an organization struggle to protect and enhance their own interests.
  • Views change as a process that unfolds through interplay of multiple variables (context, political process, and consultation) within an organization.
  • Change not a series of linear events within a given period of time but rather a
    continuous process.
  • Handling change is part of every manager‘s role and not work of a specialist.
  • Emphasize a bottom up approach as opposed to top-down approach implied in planned change.
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