Day: November 19, 2021

PRICE /PRICING This is the amount of money charged for a good or service. This is the sum of value consumers exchange for the benefit of having or using a good or service. This is the market value of a Read More …

VALUE/IMPORTANCE OF BRANDING FOR CUSTOMER AND MARKETERS Brands facilitate purchasing-brands are often easily recognized by consumers and because they signify a certain quality level and contain familiar attributes, and also assits consumers make quick decisions e.g. Honda in terms of Read More …

NEW PRODUCT DEVELOPMENT PROCESS New products has three forms. New to the world-this is a truly unique product that is there is no other product like that in the market. Improvement /revision to the existing products. this are products that Read More …

PRODUCT CLASSIFICATIONS Durability and perishability. Durable goods normally service many uses and are consumed or used for a very long period of time. Perishables are used once or a very short period of time. Other products which are taken into Read More …